How did you attract/address your audience?

We attracted our audience by putting in a twist at the end of the intro which conveys that despite the unhappy start, there may be more than meets the eye as it's quite suggestive that the mood could turn from unhappy to happy.

Eventhough we used no dialogue, hopefully audiences will be attracted to the fact that we only used music to put across what was going on.

Our target audience is 17-25 year olds, if not maybe older. We hope that by using a role a bit like what Jennifer Aniston has portrayed in many films, that people will give our film a try and that people who like Jennifer Aniston will hopefully be able to see the similarity and enjoy our film just the same.




We realise that our film will attract more females than it will do males, but at the end of the film it is suggested that a male character may appear as the boss and so maybe this suggestion is what may attract males.

For mise en scene, we used recognisable settings and costumes. For example one of the settings was at my Dad's office and for costumes, it was simply office type clothes i.e shirt and black skirt.
We chose the stereotypical way of doing things as this is what the audience expects and so we didn't want to confuse them.

At the very last scene, we used an ipod where Alex turns it off right at the moment where the music in the film turns off too, which could suggest the music was coming from the ipod. It's also possible that this could be a good asset to promote ipods. Despite previously saying the target audience is 17-25 year olds, it may attract younger audiences as most early to mid teens have an ipod and so it's a possibility they may or may not like our film.

Later on in the film, we would probably use some pop songs in order to attract our audience even more, as everyone likes music and it's more likely that if the audience hears music they know, the more likely they will enjoy our film.

Finally, another way of advertising our film would be to put it on TV on E4 as it shows programmes like Friends, Glee and Skins which is what attracts youths to this channel, and so would make sence for us to advertise our film here.